(About)

Studio Wolle is an interdisciplinary design studio focused on Creative Direction, UX/UI Design, Branding and Web Design, led by freelance designer Johannes Strohbach.

I work with brands, founders and teams to design digital products and identities that are clear, functional and visually coherent. My approach combines strategic thinking with hands-on design execution — from early concepts to clear, thoughtfully executed solutions.

Johannes Strohbach smiling into the camera
Johannes Strohbach smiling into the camera
(Services)

From concept
to execution

Depending on the scope, I work hands-on as a designer or additionally take on creative leadership. When needed, I collaborate with a trusted network of developers, writers and specialists to assemble focused teams tailored to each project.

User Experience, Interface Design

I design user-centred digital products that balance clarity, usability and visual quality. My work spans research and concept development, wireframes, high-fidelity prototypes and scalable design systems — built for reliable use across products and platforms.

User Experience, Interface Design

I design user-centred digital products that balance clarity, usability and visual quality. My work spans research and concept development, wireframes, high-fidelity prototypes and scalable design systems — built for reliable use across products and platforms.

Creative, 
 Art Direction

From defining the creative vision to overseeing execution, I guide teams and projects to create compelling, strategic, and visually strong outcomes. Whether for digital products, brands, or campaigns, I ensure consistency and impact.

Creative, 
 Art Direction

From defining the creative vision to overseeing execution, I guide teams and projects to create compelling, strategic, and visually strong outcomes. Whether for digital products, brands, or campaigns, I ensure consistency and impact.

Web Design, Development

A website is more than a digital presence — it’s a experience. I design and develop custom websites in Framer and Webflow, with a strong focus on structure, interaction and maintainability. Whether it’s a new site or a redesign, the result is a responsive website built to evolve over time.

Web Design, Development

A website is more than a digital presence — it’s a experience. I design and develop custom websites in Framer and Webflow, with a strong focus on structure, interaction and maintainability. Whether it’s a new site or a redesign, the result is a responsive website built to evolve over time.

Consultation, Strategy

Good design starts with a strong foundation. I offer strategic consulting in UX/UI, branding, and digital design, helping businesses define their vision, optimize their design processes, and align their products with user needs and business goals.

Consultation, Strategy

Good design starts with a strong foundation. I offer strategic consulting in UX/UI, branding, and digital design, helping businesses define their vision, optimize their design processes, and align their products with user needs and business goals.

Branding, Identity

A strong brand is built on a cohesive system, not a single asset. I help businesses develop brand identities that combine logo design, typography, colour systems and clear guidelines — providing a consistent visual foundation across products and platforms.

Branding, Identity

A strong brand is built on a cohesive system, not a single asset. I help businesses develop brand identities that combine logo design, typography, colour systems and clear guidelines — providing a consistent visual foundation across products and platforms.

Teaching, Mentoring

With extensive experience in design education, I support emerging designers through mentorship, workshops, and courses. As a lead trainer for UX/UI design, I love sharing knowledge and helping others grow their creative skills.

Teaching, Mentoring

With extensive experience in design education, I support emerging designers through mentorship, workshops, and courses. As a lead trainer for UX/UI design, I love sharing knowledge and helping others grow their creative skills.

User Experience, Interface Design

I design user-centred digital products that balance clarity, usability and visual quality. My work spans research and concept development, wireframes, high-fidelity prototypes and scalable design systems — built for reliable use across products and platforms.

Creative, 
 Art Direction

+

Web Design, Development

+

Consultation, Strategy

+

Branding, Identity

+

Teaching, Mentoring

+

(Experience)

Over the years, I’ve worked with companies and teams in different roles — including hands-on client work, creative leadership and teaching.

9+

9+

Years of experience in design
industries since 2016

Years of experience in design
industries since 2016

7

7

Key Industries served:
Automotive, AI & SaaS,
Technology, Security,
Social Platforms
Services & Education

Key Industries served:
Automotive, AI & SaaS,
Technology, Security,
Social Platforms
Services & Education

650+

650+

Hours of teaching and
mentoring desigerns

Hours of teaching and
mentoring desigerns

Brand Advisor

Bigspin AI

I support an AI-focused company as a Brand Advisor, shaping its visual brand across product, web and communication. My role covers brand strategy, design systems, product branding and web design, while also supporting strategic design decisions.

San Francisco, USA / Remote

2025 — Today

Brand Advisor

Bigspin AI

I support an AI-focused company as a Brand Advisor, shaping its visual brand across product, web and communication. My role covers brand strategy, design systems, product branding and web design, while also supporting strategic design decisions.

San Francisco, USA / Remote

2025 — Today

Creative Director, UX/UI Designer

I work independently as a Creative Director and UX/UI Designer, supporting brands and teams across strategy, design and execution. My work spans UX/UI design, branding, web design and creative direction — working hands-on or in a creative leadership role, depending on the project.

Remote

2016 — Today

Creative Director, UX/UI Designer

I work independently as a Creative Director and UX/UI Designer, supporting brands and teams across strategy, design and execution. My work spans UX/UI design, branding, web design and creative direction — working hands-on or in a creative leadership role, depending on the project.

Remote

2016 — Today

Main Trainer UX/UI Design

SuperCode

As a main trainer for UX/UI design, I teach aspiring designers across all core disciplines of user experience and interface design. The focus is on practical skills, structured thinking and real project experience.

Duesseldorf, GER / Remote

2024 — Today

Main Trainer UX/UI Design

SuperCode

As a main trainer for UX/UI design, I teach aspiring designers across all core disciplines of user experience and interface design. The focus is on practical skills, structured thinking and real project experience.

Duesseldorf, GER / Remote

2024 — Today

Senior UX Designer

S44

As a Senior UX Designer, I worked on complex digital products in domains such as energy and automotive. My responsibilities included UX/UI design, design systems, prototyping and usability testing, in close collaboration with product, engineering and client stakeholders.

New Jersey, USA

2021 — 2023

Senior UX Designer

S44

As a Senior UX Designer, I worked on complex digital products in domains such as energy and automotive. My responsibilities included UX/UI design, design systems, prototyping and usability testing, in close collaboration with product, engineering and client stakeholders.

New Jersey, USA

2021 — 2023

UX / UI Designer

Spektrum

At Spektrum, I was responsible for digital projects spanning UX/UI design, web design and branding. My role included concept development, interface design and design systems, as well as presenting work, aligning with clients and guiding projects through delivery.

San Francisco, USA / Remote

2019 — 2021

UX / UI Designer

Spektrum

At Spektrum, I was responsible for digital projects spanning UX/UI design, web design and branding. My role included concept development, interface design and design systems, as well as presenting work, aligning with clients and guiding projects through delivery.

San Francisco, USA / Remote

2019 — 2021

Graphic Designer

Adidas

As a Graphic Designer at Adidas, I worked on graphic and illustrative designs for apparel collections within a global sportswear brand. My role focused on developing and executing print concepts, working closely with cross-functional teams and production.

Herzogenaurach, GER

2017 — 2018

Graphic Designer

Adidas

As a Graphic Designer at Adidas, I worked on graphic and illustrative designs for apparel collections within a global sportswear brand. My role focused on developing and executing print concepts, working closely with cross-functional teams and production.

Herzogenaurach, GER

2017 — 2018

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