I was assigned to design and direct the creation of a new website and brand identity for the tattoo artist Sophia from Stick & Choke. From the initial concept through to the final visual design, I was responsible for the full UX/UI process – developing user flows, wireframes, and interactive prototypes to define a smooth and intuitive experience. I also created a distinctive visual identity including logo, color palette, and typography, and built a flexible design system to ensure consistency and responsiveness across the site. The project also included a streamlined booking request flow and a newsletter setup to support long-term client engagement. The final implementation was developed in collaboration with Dean, who brought the designs to life.