At SuperCode, I was responsible for the creative direction alongside my role as main UX/UI trainer. My work focused on developing a more modern and cohesive brand experience to improve engagement and increase conversions for educational consultations.

I began by refining the brand’s visual identity – including color palette and typography – to create a consistent and approachable presence across all channels. This was followed by a complete website redesign, where I conducted a UX audit, developed personas and user flows, restructured the information architecture, and defined key content and layout strategies. I also designed social media assets, print materials, merchandise, and various promotional materials for both online and offline use, including illustrations and photography.