For Bigspin, a platform that gives teams building AI chat experiences real visibility into what is happening inside those conversations, I led the brand and digital transformation from strategy to execution — including the full website implementation in Framer.

The rebranding aimed to position Bigspin distinctly within the AI landscape: moving away from the conventional “tech-heavy” aesthetic toward a visual identity that is bold, playful, and visionary, yet credible and trustworthy. A strategic narrative and cohesive brand system — spanning typography, color palette, illustration style, and visual language — were developed to balance clarity and minimalism with a fluid, skate-inspired energy derived from the brand name.

The website was redesigned and built with a clear information architecture and modular UI system to communicate both product logic and real-world impact. From UX structure to responsive implementation in Framer, the experience translates complex AI conversation data into a clear and distinctive digital presence.

The project was developed in close collaboration with Bigspin’s internal team and Head of Design Megan, who also created the logo.